In my current role, I lead the go-to-market for a major revamp of our customer-facing website - shahdag.az. I coordinate between developers, integration platforms, and internal stakeholders to deliver an improved product experience. I own the content management, testing, and feature feedback loop, ensuring readiness for market launch and drive adoption through usability improvements.
| Cross-functional coordination | Managing communication between devs, platform providers, and business teams. |
|---|---|
| Product readiness | Coordinating the website development (prepping a product for users). |
| Positioning & messaging | Populating CMS with content in 3 languages (English, Azerbaijani, Russian) - created user-facing messaging. |
| User experience feedback | Identifying bugs and proposed feature improvements - direct product feedback. |
Figma design: