At Rakoon.fun, I’ve developed a form for the Early Adopter campaign ahead of the platform's launch. I’ve designed a user journey starting with a dynamic signup form to segment early users into 'token creators' and 'traders'.

This preheated our community, helped us prioritize onboarding flows, and created our first wave of beta testers.

From a product marketing perspective, it allowed us to validate interest, build a targeted launch list, and drive immediate engagement once the platform went live.

Logic:

In a nutshell the Early Adopter form allowed us to:

• Create early excitement before launch
• Capture leads and segment audiences
• Identify power users (token launchers vs. traders)
• Build a beta testing group
• Generate momentum even before the full platform went live

As a result, we managed to capture 75 leads.