Overview:
“Shahdag Coaster” is the first alpine coaster built in Azerbaijan in Shahdag Mountain Resort. The route is 2590 m (920 m for climbing lanes and 1670 m for descending lanes). Sledges for 2 people are allowed at 10-second intervals. The speed of the sledge can reach 42 km/h. The route of the Shahdag Coaster consists of 9 sharp turns. The attraction is safe: it is suitable for everyone, and there is no age limit.
Product launch strategy and metrics:
The goal of the campaign is to create buzz on social media with 3 consecutive posts to build anticipation of the community and engage with the existing and new audiences ⬇️
Post #1:
30 seconds tease campaign to build anticipation of the new entertainment in Shahdag. The post emphasises that the brand-new entertainment will be the first in the Caucasus. The question in the post encourages people to make guesses.
Organic results:
Post #2:
A photo that doesn’t reveal the product but alludes to it. The purpose is to make people try to figure out what it is with the help of the hint provided in the text, and make guesses in the comments or share with their friends to create audience engagement.
Organic results:
Post #3:
The last video is a reveal of the entertainment. The post was promoted to secure it with higher follower counts and engagement to increase its reach. In addition, 5 influencers were used in the last stage of the product launch on IG and TikTok. The content was reposted on social media of the resort to spread the word.
Budget: 50$; Duration: 1 week
Organic results:
Achievement: