Delirious Eyewear - a luxury Italian-Japanese eyewear brand wanted to expand from product pages into storytelling and organic acquisition. The site had no content hub, and existing pages lacked structured data or internal linking to support SEO growth.

I built and launched the Delirious Lifestyle blog from the ground up in Next.js, connected to Shopify via GraphQL API to dynamically pull product metadata such as titles and descriptions. This allowed each article to automatically cross-link to relevant products and collections, building a two-way relationship between content and commerce.

To maximize discoverability, I implemented JSON-LD structured data, automated meta tags, and canonical logic for every page type. The new tagging system and internal linking architecture improved crawl depth and topical clustering, helping Google surface long-tail content.

After the blog went live in June 2025, organic impressions began rising steadily as Google indexed the new Next.js pages with structured data and optimized meta fields. By November 2025:

• +64% growth in organic impressions (from baseline May - Nov 2025)
• 27.1K total impressions, 1.74K clicks, 6.4% CTR, avg. position 16.7
• Continuous upward trend visible within four weeks of launch, confirming improved crawlability and topical clustering

Pitch deck showing early-stage web3 planning including tokenization and investor readiness strategy: Storydoc